EZ Touch Solutions llc is committed to protecting users’ privacy and handling their data in an open and transparent manner. This Privacy Statement describes the data services that we provide to our clients and how we use, share, and protect the personal data that we gather about users in connection with our services (referred to herein as “personal data”). This Privacy Statement also describes users’ choices and legal rights in relation to their personal data.
1. DATA COLLECTION
We collect data via our own technologies and from third parties including through the use of browser cookies, pixel tags, application software development kits and server-to-server connections with our partners.
We collect information about users’ browsers and devices, such as the mobile device identifier, IP address, and operating system. We also collect information about users’ visits to certain websites (such as number of visits and pages viewed) and use of mobile apps on a device. We do not collect information that directly identifies individuals (e.g., names, email addresses, phone numbers).
We use the information collected to gain insights on computer and device users, in order to allow our clients to deliver more effective content.
Additional details about our data collection practices and the different technologies we use to facilitate these activities can be found below.
- Pixel Tags. Pixel tags are small strings of code that provide a method for delivering an image on a web page or other document. Pixel tags allow the operator of the web page or other document (or a third party who serves the pixel tag) to set, read, and modify certain cookies. Pixel tags may also be used to gather data about the device being used to view that web page, such as the time a tag was sent, the user’s operating system and browser type, and similar data.
- Server-to-Server Connections. We may obtain data, such as user agent header, IP address, or unique device ID, that relates to users’ browsers, mobile devices, and television use from other online and offline third-party sources directly through connections to their servers and various secure data transfer methods.
2. DATA USE
Generally, we and our clients use the data collected in order to gain better insights on computer and device users and allow our clients to deliver more effective and relevant services and content to such users.
We may use and combine data obtained from different sources, including data from third-party sources to help our clients create a more personalized experience for users.
3. DATA DISCLOSURES AND TRANSFERS
We may disclose data collected through or in connection with our services with various parties for different purposes, as described below.
- We may share aggregate, anonymized data with our clients and other third parties for various purposes, such as advertising and statistical or educational analysis.
- We share data with third parties that provide services to us, such as system hosting, management, and support; data analysis; data backup; and security and storage services.
- We may share data if we have a legal obligation to do so or where we believe it is necessary to protect the rights, property, or safety of any person.
4. BASIS FOR PROCESSING USERS’ PERSONAL DATA
We are committed to providing users with choices with respect to how we process their personal data. This section describes how users can exercise these choices.
Applicable law requires us to set out in this Privacy Statement the legal basis upon which we rely in order to process users’ personal data.
- Consent: We rely on the consent that we or our data providers obtain from users in order to perform our services and help our clients deliver more effective services and content to users.
- Legitimate interests: We may rely on our legitimate interests to process users’ personal data, provided that such interests are not overridden by users’ interests, fundamental rights, or freedoms. In particular, we may process users’ personal data in reliance on a legitimate interest in the effective and lawful operation of our business as well as the effective delivery and improvement of our products, services, and websites.
- Compliance with legal obligations: We may process users’ personal data if necessary for us to comply with a legal obligation arising under an applicable law to which we are subject.
5. USERS’ LEGAL RIGHTS
As a user of our services you are entitled to the following rights:
- request confirmation as to whether or not we are processing personal data about them;
- request access to or copies of the personal data we hold about them and request that we update or correct such data (where applicable);
- propose restrictions on the ways in which we use their personal data (e.g., if we have no legal right to keep using it) or limit our use of their personal data (e.g., if their personal data is inaccurate or unlawfully held);
- object to our processing of their personal data;
- withdraw the consent that they have given us to process their personal data (where we process their personal data on the basis of their consent);
- request that their personal data be transferred to another organization in a structured, commonly used, and machine-readable format (to the extent applicable);
- request that we delete the personal data we hold about them; and
- lodge a complaint with the appropriate data protection or privacy authority regarding our processing of their personal data.
6. CHILDREN’S DATA
We understand the importance of protecting the privacy of children, especially in the online environment. Our products and services are not designed for or directed at children. We do not knowingly solicit, collect, or maintain personal data from children under the age of 18. Similarly, we prohibit our third-party data providers from providing us with personal data from websites and mobile apps directed at children or from knowingly sharing with us data relating to children. If we become aware that we have collected or received personal data relating to a child, we will take reasonable steps to delete it.
7. California and Nevada residents – your privacy rights
NOTICE FOR NEVADA RESIDENTS
Under Nevada law, certain Nevada residents may opt out of the sale of “personally identifiable information” for monetary consideration to a person for that person to license or sell such information to additional persons. “Personally identifiable information” includes first and last name, address, email address, phone number, Social Security Number, or an identifier that allows a specific person to be contacted either physically or online.
We do not engage in such activity; however, if you are a Nevada resident who has purchased products or services from us, you may submit a request to opt out of any potential future sales under Nevada law by emailing us. Please note we will take reasonable steps to verify your identity and the authenticity of the request. Once verified, we will maintain your request in the event our practices change.
NOTICE FOR CALIFORNIA RESIDENTS
Summary of Information We Collect
California law requires us to disclose information regarding the categories of personal information that we have collected about California consumers (as that term is defined in the California Consumer Privacy Act (“CCPA”)), the categories of sources from which the information was collected, the business or commercial purposes (as those terms are defined by applicable law) for which the information was collected, and the categories of parties with whom we share personal information.
We may collect the below categories of information for the following business or commercial purposes (as those terms are defined in applicable law):
- Providing the Service;
- Detecting, protecting against, and prosecuting privacy and security incidents and fraudulent or illegal activity;
- Bug detection, error reporting, and activities to maintain the quality or safety of our Service;
- Investigating compliance with, enforcing, and/or complying with the law;
- Improving our existing Service and developing new services (e.g., by conducting research to develop new products or features);
- Other uses about which we notify you.
If you are a California resident, you may have certain rights. California law may permit you to request that we:
- Provide you the categories of personal information we have collected or disclosed about you in the last twelve months; the categories of sources of such information; the business or commercial purpose for collecting or selling your personal information; and the categories of third parties with whom we shared personal information.
- Provide access to and/or a copy of certain information we hold about you.
- Delete certain information we have about you.
You may have the right to receive information about the financial incentives that we offer to you, if any. You also have the right to not be discriminated against (as provided for in applicable law) for exercising certain of your rights.
8. CHANGES TO THIS PRIVACY STATEMENT
We may update or revise this Privacy Statement as needed from time to time in light of, for example personal data processing practices, technology, or legal requirements. We encourage users to visit this site periodically to review any updates and remain informed about how we are processing and protecting personal data.